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While Bing Ads makes entering ad text easy, it's probably the hardest thing you'll ever do. Why? Because you need to write ad copy that sells . Simply put, there aren't many people who know how to do this. If you're not sure you can produce compelling ad copy, you should consider hiring someone who can. Although you will spend more money, you will almost certainly waste money if you try to “make do” with ad copywriting. Your ad content is made up of two parts: the headline and the ad text. You are limited on the number of characters for both, so you must say what you want to say in a few words.

That's another good reason to hire a professional.) Your ad title will stand out with large bold letters. This should attract attention. The ad text explains the title in a bit more detail. It should seal the deal by convincing people to click on your link. Assign jewelry retouching service keywords, match types, and bids Once you've finished writing your ads, it's time to select the keywords you want to associate with each ad. Luckily, you've already done your keyword research in a previous step. Now you just need to add these keywords in the big box. Then click on the “Add” button at the bottom. Of course, it's not quite that simple . Bing

Ads also gives you the ability to determine how the keyword you selected matches a search. The options are: Broad match: search queries containing your keyword or concepts related to your keyword Broad Match Modifier: Close variations of your keyword based on a modifier you provide. For example, if you enter "+red flower" as a keyword, Bing Ads will match "red flower" and "red rose", but not "yellow flower". Phrase match: search for queries containing the same words in your keyword, in the same order, even if other words are used Exact match: search queries that match the keyword exactly Negative match -